ABOUT
“To be true to myself, to be the person that was on the inside of me, and not play games. That’s what I’m trying to do mostly in the whole world, is not bullshit myself and not bullshit anybody else”
– Janis Joplin
ZHanna safronova
FOUNDER & MANAGING DIRECTOR OF EVENCOARSE | PR
An independent woman from a very young age, Zhanna left home at the age of 17 and embarked on her hospitality journey to Switzerland, graduating with BA’s First Class Honours in Hospitality & Design Management at IHTTI School of Hotel Management back in 2017.
With more than 7 years of experience working in hospitality industry from Anantara Dhigu Maldives Resort to managing a family-owned chalet hotel in Swiss Alps, after graduation Zhanna moved to Madeira to work for an iconic Belmond Reid’s Palace, assisting General Manager on the special projects as well as performing Duty Manager job functions.
In a while after discovering the world of Sales with Belmond, the decision to move to Lisbon has been taken – she had a chance to dive in the other part of the travel trade business – gaining an experience at one of the oldest portuguese DMCs.
Currently based in Lisbon, Zhanna runs a Boutique Social Media Marketing Agency EVENCOARSE | PR for luxury Hospitality & Tourism Brands.
Early 2022 the decision to share her professional experience has been as she and the team launched EVENCOARSE | PR very first educational project – a six weeks Social Media Management Course for small business owners.
Professional Background
24 countries travelled to, 4 lived in. 5 years of experience in Luxury Sales, almost 10 years of experience with Social Media platforms.
- Founder & Managing Director at EVENCOARSE | PR
- Founder of Future Females Chapter, Portugal
- Creative Director at VISENSO Luxury Travel Ambassadors
- Sales Manager, Travel One Portugal DMC
- Sales Executive, Belmond Reid's Palace (Madeira, Portugal)
- Rooms Divisions Manager (MT), Belmond Reid's Palace (Madeira, Portugal)
- Operations Manager, Fiescherhof Hotel (Brig, Switzerland)
B2B Experience
More than 6 years of luxury travel trade experience in Sales & PR.
- inVOYAGE 2022 (Lucerne, Switzerland)
- inVOYAGE 2021 (Mykonos, Greece)
- IMEX America 2019 (Las Vegas, United States)
- Belmond Annual Roadshow 2018 (Russia, Ukraine, Azerbaijan, Latvia)
- Belmond Annual Roadshow 2018 (France & Spain)
- Luxury Travel Mart 2019 (Moscow, Russia)
- Baku Travel Bazaar 2018 & 2019 (Azerbaijan)
- Travel Connections 2018 & 2019 (Minsk, Belarus)
- Deluxe Travel Market 2019 (Riga, Latvia)
Stay connected
“In a society that profits from your self-doubt liking yourself is a rebellious act”
– Anonymous
Recent blog Posts
TIPS TO MANAGE SOCIAL MEDIAS LIKE A PRO
Social Media Management Platforms (for delayed posting): LATERA simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. Social media
SOME RUSSIAN FLAIR ADDED TO THE VISENSO TEAM
Initially, this blog post was published on Visenso website in January 2020. An independent woman from a very young age, Zhanna left home at the
MEET MY ALTER-EGO. EVENCOARSE | PR
blog “I’m 23 and I’m done”. These are the thoughts I have been catching myself on for the past couple of weeks supposingly “doing what