“To be true to myself, to be the person that was on the inside of me, and not play games. That’s what I’m trying to do mostly in the whole world, is not bullshit myself and not bullshit anybody else”

– Janis Joplin 

ZHanna safronova


An independent woman from a very young age, Zhanna left home at the age of 17  and embarked on her hospitality journey to Switzerland, graduating with BA’s First Class Honours in Hospitality & Design Management at IHTTI School of Hotel Management back in 2017. 

With more than 7 years of experience working in hospitality industry from Anantara Dhigu Maldives Resort to managing a family-owned chalet hotel in Swiss Alps, after graduation Zhanna moved to Madeira to work for an iconic Belmond Reid’s Palaceassisting General Manager on the special projects as well as performing Duty Manager job functions.

In a while after discovering the world of Sales with Belmond, the decision to move to Lisbon has been taken – she had a chance to dive in the other part of the travel trade business – gaining an experience at one of the oldest portuguese DMCs.

Currently based in Lisbon, Zhanna runs a Boutique Social Media Marketing Agency EVENCOARSE | PR for luxury Hospitality & Tourism Brands. 

Early 2022 the decision to share her professional experience has been as she and the team launched EVENCOARSE | PR very first educational project – a six weeks Social Media Management Course for small business owners. 

Professional Background

24 countries travelled to, 4 lived in. 5 years of experience in Luxury Sales, almost 10 years of experience with Social Media platforms.

B2B Experience

More than 6 years of luxury travel trade experience in Sales & PR.

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“In a society that profits from your self-doubt liking yourself is a rebellious act”

– Anonymous

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