SOCIAL MEDIA MANAGEMENT

“Success is more than luck. You have to believe in yourself and make it happen. That way others also believe in you”

– Richard Branson

focus on visuals

Visual content is key for your social media marketing success.

In fact, people are visual beings and they process visuals 60,000 times faster than plain text, making visual content a lot more popular than textual information.

Online consumers can retain only 10 to 20% of the information they read or hear about, but once that information is paired with visual elements, the information retained suddenly goes up to 65%.

At any given time, the human brain can only process a very limited amount of information. In addition, any information that can be processed faster will take priority in grabbing a person’s attention.

That’s why visuals and images are more suited for content than simple blocks or lines of text. People on social media are more willing to engage with visual content.

the process

Strategy Definition

First and foremost we identify the path your brand will evolve on the platforms of Social Media,

Content Plan Creation

After the strategy has been defined we present you with the content plan - amount of posts, per social media platform.

Media Research

We completely take care of the content production ourselves. Research for the royalty-free high quality, appealing
photo- and video- productions.
As well as negotiation with content creators of the granted permissions to use their content across your company's
Social Media channels.

Publications

Depending on the defined content plan - we produce regular publications, across Social Media platforms of your brand.
XXI chose to make its focus on visuals - we follow.

Analysis

We prefer to stay on top of the insights. Carefully monitoring the engagement, reach and impressions metrics we reach an understanding on the type of your ideal customer.
By analysing the metrics and performance results
we are able to adjust the content plan and possibly,
strategy accordingly.

Monthly Reports

After the precise analysis of extracted data we issue the detailed reports on the monthly basis, with simply explained our findings and the proposal of various solutions and development opportunities.

portfolio

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